Monthly Archives: August 2010

The Decline of Tenure: How Should College Marketers Cope?

The precipitous decline in tenured/tenure-track faculty threatens business-as-usual for college marketers. This decline means that as of 2007 only 31% of faculty in all institutions are tenureddown approximately 20% from 1995. A slightly different angle that focuses on full-time vs. part-time/contingent faculty reveals that 49% of all faculty are part-time and that 20% of full-time faculty are “contingent” or non-tenure-track faculty. As statistics for 2009 and 2010 emerge, these trends will only get worse. Only institutions with multi-billion endowment funds are likely withstand the slide.

Although periods of economic stress have sparked debates over tenure in the past, today’s debate is fueled not so much by philosophical differences over Continue reading

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Term of the Week: “Wife Up”

Keeping up with American slang is impossible. That’s why people use it, after all. But I felt especially “out of it” when I first heard “wife up” from the lips of Bethenny Frankel’s assistant, Max Meisel, on episode 10 of Bethenny Getting Married?

According to Max and the other twenty-somethings in the bar, “everybody” uses the term. As he explains to Bethenny, “wife up” means “to marry,” as opposed to merely “date” or “see.” More specifically, the term connotes Continue reading

Student Learning Outcomes as College Marketing Tool

Nearly all colleges and universities today have initiated outcomes assessment programs to find out what students do or don’t learn and how satisfying the student experience is at their institution.  Most colleges have begun to compile significant data from their studies. Fewer have used the results to improve learning and student life. And fewer still have made the results of their assessment efforts available to the public. By not publicizing such results, however, colleges are missing an important marketing opportunity. Continue reading

Term of the Week: “Food Desert”

No, that’s not a typo in the title. I truly mean “desert,” not “dessert.” I recently came across this term on NPR’s All Things Considered on 8/12/10:

People in low income urban areas who have no car and no supermarket within walking distance often get their food from convenience stores and fast food restaurants. That’s a recipe for poor nutrition, obesity and diseases like diabetes. There’s been growing attention to this issue of so-called food deserts.

Entire neighborhoods in major cities and in some rural areas around the U.S. are now without major grocery stores. For the past 30 years, grocery chains have largely pulled out of inner cities to establish full-service supermarkets in the suburbs and more affluent areas. Many “mom-and-pop” stores closed long ago Continue reading

Who Profits from For-Profit Colleges?

Today, many are questioning the role of for-profit colleges and universities—a role that portends major changes for higher education in the U.S. for the foreseeable future. Do FP colleges provide a valuable service to students who, because of finances, rigorous admission standards at traditional colleges, or scheduling difficulties, could not otherwise attend college and earn a degree? Or do FP colleges add up to nothing more than a huge rip-off of their students and society—a rip-off that should be curtailed before catastrophic social damage Continue reading